Zoom Studios’ ‘The Reunion’ garners more than 30 million views across platforms
MUMBAI: Zoom Studios’ first series The Reunion on zoOm styled by Myntra has garnered more than 30 million views across platforms.
As a strategic approach, The Reunion was purely marketed on content and the storyline, which successfully resulted in an organic success of the show crossing 30 million views, a remarkable milestone for a new series.
The finale episode of Reunion was led by an innovation, the rendition of ‘Aaya Na Tu’ that captured the chemistry between Dev and Deva, played by Anuj Sachdeva and Shreya Dhanwanthary. The episode trended on twitter along with conversations on other platforms, where the viewers’ sentiments and reactions were overwhelming. The finale has been the most successful episode, with many viewers confessing that it was the best series that they have watched.
Times Network president Nikhil Gandhi said, “The Reunion, is only the beginning of a spectacular content line-up from the Zoom Studios and we are delighted with the overwhelming response from our viewers. Zoom’s refreshed brand identity reflects real, conversational and multi-lingual entertainment that viewers in India are looking for. Our attempt is to continue to drive conversations that reflect the changing consumption patterns of the youth. We are happy that the new Zoom brings the ‘wow’ factor that engages viewers across platforms.”
‘The Reunion’ is about a group of friends from Bourbon High’s class of 2008 who reunite after 10 years at a hill station. Unresolved issues surface and play the party pooper, highlighting the fact that sometimes to look forward, it is important to rewind and see how far you’ve come.