Zomato ventures into video streaming, set to launch 18 originals in three months

MUMBAI: Food delivery platform Zomato is all set to venture into original video content. Starting 16th September, Zomato will launch 18 Original Shows over the course of the next three months.

Available in an all-new ‘Videos’ tab in the Zomato app, videos will be categorised by genre letting users watch 3-15 minute videos across shows, recipes and Sneak Peek restaurant stories. The Zomato video experience will launch with 2000+ videos that include Zomato Originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.

All Zomato Original shows are around food, but with a twist. Comedy, reality, fiction, advice, celebrity interviews will explore food in unique, engaging and entertaining videos.

“We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals,” said Zomato CEO and Founder Deepinder Goyal.

“We combined all things food with binge-worthy genres and came up with a diverse slate of shows. With shows in both Hindi and English, we hope every corner of India will tune in to Zomato to hone their taste buds,” added Zomato Senior Vice President, Growth Durga Raghunath.

All episodes are bite-sized, between 3 and 15 minutes. They are primarily shot in a vertical frame, which is ideal for app-based mobile viewing. The playlists will help you get started and binge your way through. The videos will be available in the latest version of the Zomato 16th September onwards.

Well over half of Zomato’s 70 million+ monthly active users search for restaurants and dining out options while 1.4 million are our premium Gold subscribers. The online ordering service is now in 500+ Indian cities serving more than 1.3 million orders a day.

The six original shows are the following:

Food and You with Sanjeev Kapoor – You know him as India’s best-known Chef. Now get to know him as a Food Expert with an under 3-minute daily show that breaks myths and changes the way you think about food and your body.

Banake Dikha with Sumukhi Suresh – One of India’s best known stand-up comics and food nutritionists, Sumukhi is laugh-out-loud funny as she teaches you how to get the basics right.

Grandmaster Chef with Sahil Shah – Comic Sahil Shah has had a brainwave. He wants to learn age-old recipes from his own grandmother and everyone else’s in town.

Starry meals with Janice – Social media star Janice Sequeira takes a romp across some famous Bollywood kitchens as they feed her their personal faves. Diana Penty, Tapsee Pannu, The Pandey Family, Aditi Rao Hydari, Rajkummar Rao and Armaan Malik don’t just diet, they obsess about food!

Race Against the App – Neville Shah, Aadar Malik and Kautuk Srivastava are racing against an order, trying to beat the clock to win. Watch who wins in this gut-splittingly funny segment.

Dude, where’s the food with Jordindian – There’s lazy and then there’s ‘Jordindian Lazy’. You’ll never need an excuse to order-in again.

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