ZMCL’s WION becomes first English news channel to offer Hindi audio feed
MUMBAI: Zee Media Corporation Ltd’s (ZMCL) English global news channel World Is One News (WION) has started providing Hindi audio option to its viewers. This is the first time in India that a News Channel is providing dual audio feed to its viewers which may get substantial traction from elite Hindi speaking audiences.
WION provides global stories with an Indian perspective. It operates in countries like Australia, Sri Lanka, Bangladesh, Nigeria, and Kenya apart from India.
This step marks a new era for WION which until now has been showing global stories in English with their impact on India. Looking at how viewers’ tastes and preferences have evolved over the years, this move has the potential to strengthen channel’s credibility as the go-to source of global news in India.
Viewers would be informed in many ways (On-air promos across Zee Media channels) as to how they can change the option to Hindi language and there is also a helpline number which would be operated to help viewers change the language.
WION editor-in-chief Sudhir Chaudhary said, “This move has been in the pipeline for quite some time now and we are extremely happy that finally, we are able to give our viewers global stories in the language they love. The thought behind this was why Hindi speaking audiences should be deprived of good international stories. This step would help us reach viewers who have been wanting to watch the global news but due to the language barrier, they were not able to. Though we have just started, we are confident that our viewers would take yet another innovation by WION in good stride and we shall be able to connect with people who until now were fence sitters.”