Zing awards social media mandate to TheSmallBigIdea

MUMBAI: Youth GEC Zing has awarded its social media mandate to TheSmallBigIdea (TSBI). As per the mandate, the agency will be involved in rendering a newfangled look to Zing’s social media.

Furthermore, it’ll be looking after the creation of social media strategies, delivering relatable content for the audience and creating a strong digital community. The agency will be focusing on curating content for the shows ‘Aye Zindagi’ and ‘Pyaar Tune Kya Kiya’.

TSBI co-founder Harikrishnan Pillai said, “Youth channels & anything digital is music to a marketer’s ear. It’s an interesting challenge as one tries to keep the audience engaged on both the screens. We are excited as we will now work closely with the team at ZING to create equally engaging content socially as they do on TV.”

TSBI is a full servicing digital agency that has created a distinct identity for itself by curating insight-driven content strategy with its proprietary tool ACE- an acronym for advanced content analytics. TSBI provides content, media, video and analytics solutions and has ZEEL, Chennaiyin FC, Seychelles Tourism, Bahrain Tourism among others in its clientele.

Zing is the one-stop for all round complete entertainment. With local shows, Bollywood entertainment, insights, movies, music, drama, reality shows and more, it covers an innovative blend of programmes that make it unique.

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