ZEEL reduces price of family pack bouquet by six rupees
MUMBAI: TV broadcast major ZEE has revised the price of its Zee Family Pack and ZEE All-in-One pack. The Zee Family Pack’s price has been reduced by Rs 6 to Rs 39 while the Zee All-in-One pack has seen a Rs 1 reduction in its price to Rs 59.
The broadcaster has dropped one channel from the Zee Family Pack. It is offering 23 channels compared to the 24 channels earlier. Similarly, Zee All-in-One will offer 26 channels compared to the 26 channels earlier.
This special launch offer has been devised for consumers across Hindi speaking states, Maharashtra, West Bengal, and Odisha.
The Zee Family Pack includes leading channels such as Zee TV, &TV, Zee Cinema, &Pictures, Zee Bollywood, Zee News, Zee Anmol, Big Ganga, Zing, LF and many others, cutting across multiple genres such as entertainment, movies, news, music and lifestyle thereby offering content that caters to every member of the family, every day. The a-la-carte rates for certain channels like Zee Cinema, &pictures, Zee Talkies, Zee Yuva & Zee Bangla Cinema have also been revised.
ZEEL Chief Revenue Officer – Affiliate Sales Atul Das said, “Zee is the No. 1 television network in the country. We continue to innovate and bring new content offering across genres like entertainment, movies, music, news, and lifestyle and in multiple languages including Hindi, Marathi, Bangla, Odia, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, Malayalam, and English. As the new price regime gets implemented from 1st February 2019, we are excited that this would allow a better choice to consumers and bring transparency across the television value chain.
“To provide greater value to our consumers during this transition, we have come up with an attractive launch offer on the Zee Family Packs across Hindi, Marathi, Bangla, and Odia. All these packs are now available at a special price of Rs. 39* per month. We are delighted to offer the best of television series, drama, feature films, news, lifestyle content, and incredible new experiences, all at a great value to our consumers across the country.”
ZEEL has a total of 59 channels (43 SD & 16 HD) in 11 languages reaching a total of 148 million households every day.