ZEEL gets MIB approval to rename TV channel licences

MUMBAI: The ministry of information and broadcasting (MIB) has approved ZEEL‘s multiple name change applications. The broadcaster has plans to launch regional movie channels besides a Punjabi entertainment channel.

The ministry has approved ZEEL‘s application to rename the licence Big Magic Punjab to Zee Punjabi. Further, the licences under the name Zee Magic and Zee Ganga have been renamed to Big Magic and Big Ganga.

These licences were earlier held by Reliance Big Broadcasting. In 2016, ZEEL had acquired the TV broadcast business of Reliance Broadcast Network for Rs 298.4 crore.

Zee Bhojpuri Cinema licence has been renamed to Ganga Bioskope. Big RTL Thrill licence has been renamed Big Thrill while the licence under the name Big Gaurav has been changed to Big Ganga Talkies.

The company has got the approval to launch Zee Picchar and Zee Thirai. These licences were earlier named Zee Malayalam and Zee Malayalam HD.

As reported by TelevisionPost.com earlier, media conglomerate ZEEL is on course to launch four regional language channels. The company has already acquired a large number of films for the regional movie channels due to which its inventory has increased to Rs 4305.9 crore as on 30th September compared to Rs 3850.5 crore till 30th March 2019.

“We are on track for the launch of new regional channels in line with our annual plans,” ZEEL MD and CEO Punit Goenka had told analysts during the Q2 earnings conference call.

On the increase in inventory during the quarter, Goenka had explained that these inventories have accumulated as the company has not launched the channels yet. “And therefore, it got passed into the P&L as the [sitting agreement]. So I had a plan to launch a Kannada movie channel, a Tamil movie channel, a Bhojpuri movie channel and a Punjabi channel. Four channels are still not launched from which are accumulated in a lot of libraries,” he had stated.

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