ZEEL elevates Kartik Mahadev as biz head of English channel cluster
MUMBAI: Broadcaster ZEEL has elevated Kartik Mahadev as the business head of its English channel cluster with immediate effect, a source close to the development has confirmed. He replaces Shaurya Mehta, who has moved on from the company.
Currently, Mahadev is the head – marketing and communications of the English channel cluster. He took up the role in February this year and will continue to look after the marketing function until a new head takes charge.
ZEEL’s English channel cluster comprises of channels like Zee Café, Zee Café HD, &flix, &flix HD, and &Privé HD.
Prior to ZEEL, he worked with Star Sports as VP marketing. He had joined Star India in October 2016 as VP channel marketing. He also had long stints with Cadbury and Mondelēz International.