ZEEL cuts a-la-carte price of six GECs to Rs 12 as part of festive offer
MUMBAI: Leading entertainment broadcaster ZEEL has slashed the MRP of its six leading general entertainment channels to mark its 27th anniversary. As part of the Festive Bonanza Offer, the a-la-carte price of Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Sarthak has been reduced to Rs. 12 per month from the present Rs. 19.
The move comes at a time when the Telecom Regulatory Authority of India (TRAI) is reviewing the new tariff order (NTO) in the wake of consumer complaints that their monthly TV bills have gone up under the new regime. The TRAI has accused the broadcasters and distribution platform operators (DPOs) of misusing the freedom given to them under the new regime.
The TRAI has also stated that the broadcasters are resorting to heavy discounts to push bouquets to the consumers. This, the TRAI argued, defeats the purpose of providing choice to the consumers. The broadcasters have, of course, denied the TRAI’s allegations stating that the majority of consumers prefer bouquets of their own free will.
The All India Digital Cable Federation (AIDCF) had earlier told the TRAI that it will provide 150 SD channels at the same network capacity fee (NCF) of Rs 130. The move is expected to help consumers save Rs 40 on NCF.
ZEEL Chief Revenue Officer – Affiliate Sales Atul Das said, “Zee is the pioneer of the Indian television industry. Starting with ‘Zee TV’ 27 years ago, and with the addition of its strong regional language offerings over the years, Zee is today the No.1 Entertainment Network in the country. Zee further demonstrated its leadership by becoming the first major broadcaster to declare MRPs under the NTO regime, in August 2018. While there were teething issues during the initial phase of NTO transition, it has brought greater transparency across the television value chain.”
He further added, “With the announcement of this amazing Festive Bonanza Offer, we have taken yet another initiative for providing greater value to our consumers. Under this offer, MRP of our leading entertainment channels are available at an attractive MRP of Rs 12# during the festive season. We believe that this will greatly enhance consumer engagement with our channels, across the country. We urge subscribers to take full benefit of the festive offer.”
Commenting on the initiative, ZEEL chief marketing officer Prathyusha Agarwal said, “With the movement from low involvement bulk purchase to high involvement active unit purchase, the MRP regime is a great move for the consumer. ZEE with its strong channel brand and culturally rooted content has become an obvious first choice for viewers. We firmly believe that we have fundamentally great products and robust value offerings. As a broadcast network, our endeavour therefore is to make our channels more and more accessible to the maximum number of viewers across the country. This Festive Bonanza Offer would be an irresistible consumer delight and will go a long way in deepening consumer loyalty with the TV entertainment category.”
The festive season would also be accompanied by an exciting content line up of fiction and non-fiction shows, blockbuster movies and events across the ZEE network channels.
To name a few – Movie Masti with Maniesh Paul, Dil Ye Ziddi hai & Zee Rishtey Awards on Zee TV, Zee Marathi awards & Lagnachi Wife Weddingchi Bayko on Zee Marathi, Zee Kutumbam Awards, Drama Juniors Season 5 & No.1 Kodalu on Zee Telugu, Jothe Jotheyalli, Zee Kutumba Awards & Uge Uge Mahadeshwara on Zee Kannada, WTPs like Shesh Theke Shuru, Kidnap & many more upcoming new fiction shows on Zee Bangla and Gruhalaxmi on Zee Sarthak.
ZEEL currently offers a total of 60 channels (43 SD and 17 HD) in 11 languages and reaches a total of 148 million households every day.