ZEE5 to premiere ‘Uri – The Surgical Strike’ on 19 March
MUMBAI: ZEE5 gives the nation a reason to cheer with the world digital premiere of ‘Uri – The Surgical Strike’. The Bollywood blockbuster starring Vicky Kaushal, Mohit Raina, Paresh Rawal, Yami Gautam and Kirti Kulhari will go live on the platform on 19th March 2019.
The film by virtue of its subject and stellar performances was well received by the audience which led to word of mouth marketing during the initial opening week. It then went on to become a sleeper hit and the fact that it is premiering on ZEE5 helps viewers who may have missed watching it on the big screen as well as repeat audiences to enjoy the experience again, in the comfort of their homes or on the go.
‘Uri – The Surgical Strike’ portrays the events of the surgical strike conducted by the Indian military against suspected militants in Pakistan occupied Kashmir. The directorial debut of director Aditya Dhar narrates the story of the 11 clamorous events on which the strike was carried out.
ZEE5 India business head Manish Aggarwal said, “Digital premieres of movies have been one of the most awaited releases on our platform and have seen great success consistently after every release. An important and landmark film like ‘Uri – The Surgical Strike’ appeals to viewers across the spectrum. Not just first-time viewers, but a large number of movie buffs and fans will access the platform to view the film for a second and third-time viewing.”
Aditya Dhar, Director – Uri – The Surgical Strike, commented, “We are glad that ‘Uri – The Surgical Strike’ has garnered so much love and appreciation from audiences across the spectrum. Releasing the movie on a digital platform such as ZEE5 will further expand its reach and make the movie available to those who missed watching it on big screen.”
As part of its line-up of 72 originals for 2019-20, OTT platform Zee5 has unveiled a set of Originals across languages premiering in March for its global audiences.
‘The Sholay Girl’ premiered on 8 March 2019 and follows the journey of Reshma Pathan, the first stunt woman in the Hindi film industry who was the body double for Hema Malini. Few, except for die-hard ‘Sholay’ fans around the world know that she was Basanti’s stunt double in the famous ‘tanga’ chase scene in the blockbuster film said the OTT platform.
‘Mrs. Subbalakshmi’ is a Telugu Original about a woman who escapes from her workaholic husband but lands in the middle of a diamond heist. Lakshmi Manchu, Tollywood actor and television host, makes her digital debut in this hilarious new web-series.
‘Sex, Drugs and Theatre’ is a Marathi Original created by National Award-winning film-maker, Sujay Dahake. The series is a coming of age tale about six college students on their journey to self-discovery.
‘Sec 377’ is based on true events and will premiere on 19th March 2019. The movie follows the lives of five Individuals from the LGBTQ community who come together with a singular mission, to abolish the infamous Sec 377. With the launch of these Originals across multiple languages, we’re further strengthening our presence across global markets. We have a lineup of 72 Originals this year, with definitive, edgy stories, and this will help us further build on the already phenomenal response we are getting across global markets,” said ZEE5 global chief business officer Archana Anand.
Also lined up for March are new episodes of ‘The Final Call’ (Arjun Rampal) ‘Abhay’ (Kunal Kemmu) and Parchayee’ – Ghost Stories by Ruskin Bond. Zee5 Tamil Originals, ‘Kallachirippu’ (produced by Karthik Subbaraj) and ‘D7’ are now also available in Hindi, Telugu, Bangla, Kannada, Marathi and Malayalam.