ZEE5 Theatre now available to Vodafone Idea subscribers
MUMBAI: Telecom operator Vodafone Idea has joined forces with over the top (OTT) platform ZEE5 to make ZEE5 Theatre available to its subscribers on the go. With this exclusive offer, subscribers can now tune in to ZEE5 Theatre, a live channel available on Vodafone Play and Idea Movies & TV app.
The move is in line with the philosophy of Vodafone Idea of offering a range of content choices to the customers. Vodafone Idea customers can now enjoy varied plays across genres such as thriller, supernatural, crime, family drama, comedy and periodic drama ensuring a seamless viewing experience.
After discovering the content, customers can access it on Vodafone Play and Idea Movies & TV app. ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM.
Commenting on the partnership, Vodafone Idea Operations Director – Marketing Avneesh Khosla said, “We are excited to partner with ZEE5 in order to make exclusive theatre productions more accessible. We intend to reach customers who enjoy Theatre and are not being catered to through other platforms.”
Speaking about the association, ZEE5 India business head Manish Aggarwal said, “The Vodafone Idea association has been truly remarkable and we are now adding some well-renowned plays for audiences in this offering. Theatre is an integral part of entertainment and we hope audiences enjoy watching these live from the comfort of their homes. Our strong repertoire of content backed with Vodafone Idea’s reach is certainly to make waves among viewers.”
Vodafone Idea and Zee Entertainment Enterprises Limited had announced a strategic partnership a few months back for ZEE5. Under the strategic partnership, aimed at driving the growth of the digital ecosystem in India, the content portfolio of ZEE5 is available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app. Customers of Vodafone Idea can enjoy the entire content catalogue of ZEE5 thereby providing a seamless viewing experience via multiple devices.