ZEE5 strengthens its India ad sales team

MUMBAI: ZEE5 today announced a series of leadership appointments to strengthen its sales team. The announcements include the appointment of Tarun Katyal, Head of sales – large clients; Arunava Biswas, Head of sales – agency business and Shalini Dureja, Head of sales – Government & SME business.

Tarun Katyal, Head of sales – large clients, ZEE5 India, said, “I have followed ZEE5’s journey since its launch and I believe it’s a great brand to work with. The brand has charted a phenomenal journey in just one year, and I am excited to be a part of this growth story.”

Shalini Dureja, Head of sales – Government & SME business, ZEE5 India, said, “The next phase of ZEE5’s journey, now that it is established as the fastest growing entertainment OTT destination, will be eventful. I look forward to working with the talented and energetic team at ZEE5 and I hope to add value and keep learning as I grow with the platform.”

Arunava Biswas, Head of sales – agency business, ZEE5 India, said, “Digital entertainment is growing rapidly, and I look forward to applying my experience and capabilities in building the growth story of ZEE5.”

Speaking on the appointments, ZEE5 Chief Revenue Officer and Business Head – New Projects India Taranjeet Singh said, “The OTT sector is constantly evolving. While at ZEE5, we have witnessed exponential growth in the past year, this year will be about adding value to our advertisers through the language content narrative we are building. Keeping in mind the rapid market growth and emerging consumer trends, we have structured and aligned our teams to help brands and agency partners in achieving their marketing and communication needs. Shalini, Arunava and Tarun will be an integral part of the next step in the journey we have embarked on.”

Tarun Katyal brings over 18 years of experience in charting out sales strategies, P&L Management, contributing towards enhancing business volumes and growth across Media, Telecom & IT.

Shalini Dureja has over two decades of experience in sales & marketing, business development and leading client relationships across top brands including Reliance Broadcast Network Limited, Big FM and The Times of India.

Arunava Biswas is a multi-vertical sales professional with an experience of over 13 years in Integrated Media Sales along with enhanced skills of Client and Agency Relationship Management and has worked with renowned brands such as Conde Nast India, BBC World News, and Bloomberg TV.