ZEE5 partners with Panasonic to increase its reach among smart TV users

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MUMBAI: In a bid to boost its network of touchpoints among the Smart TV user community, ZEE5 has partnered with Panasonic India, a diversified technology company. This collaboration will enable the ZEE5 app to be featured in the recommended Apps section of Panasonic Android Smart TV, ensuring easy access to the viewers.

Known for enriching the lives of its customers through cutting edge technologies; Panasonic recently launched a new range of 4K Android TVs and Smart Android TVs to offer a superior viewing experience. Access to ZEE5’s extensive library of 100,000+ hours of content to the consumers on the new range of televisions, will surely enhance their content viewing experience and make it a memorable one.

Panasonic Android TV series is designed to deliver the best in class picture quality and sound to viewers in the comfort of their homes with its built-in Google Assistant and Chromecast that enables viewers to cast content from any device directly to the TV screen without any lags.

ZEE5 India Business Development & Commercial Head Manpreet Bumrah said, “India’s Smart TV market is on the upswing and consumers are ready to pay a premium to enjoy a high-quality viewing experience. Our partnership with Panasonic will further boost our distribution, offering ease of access to our viewers. With this alliance, ZEE5 will strengthen its penetration into the Smart TV market, thus accelerating its progress and growth through newer avenues.”

Speaking about the association, Panasonic India Business Head – Consumer Electronics Sharath Nair said, “With an aim to create new and exciting experiences for our consumers, we, at Panasonic, constantly strive to elevate their overall TV viewing experience with our innovative technology. Aligning it with our efforts to offer innovative entertainment solutions and superlative experience to customers, our association with ZEE5 is a step in the same direction. We are delighted to have ZEE5 on board with us to offer its premium content on our Android Televisions.”

ZEE5 has been bolstering its outreach into the Smart TV viewer network through a robust pipeline of similar alliances including CloudWalker, VEWD, Xiaomi MiTV, Samsung, LG Smart TV, and the more recent OnePlus TV and Videotex TV.

In 2019, ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ downloads since launch on the Play Store and had 76.4 million monthly active users globally as of June 2019.


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