ZEE5 partners with Lebara Australia
MUMBAI: OTT service ZEE5 has partnered with Lebara Australia to bring entertainment content for South Asians to Lebara customers down under. Available in 17 different languages, ZEE5 offers subscribers 100,000 hours of on-demand movies, Originals, TV programs, videos, and news content. From September, Lebara Australia customers will be able to get a six-month ZEE5 subscription bundled with select prepaid plans.
ZEE5’s entertainment content includes leading Hindi TV shows (e.g. Kum Kum Bhagya and Jodhaa Akbar); the latest ZEE5 Originals (e.g. The Final Call with Arjun Rampal, Kaafir with Dia Mirza) and 2000+ movies (e.g. Simba with Ranveer Singh, Kedarnath with Sara Ali Khan and Sushant Singh Rajput, and Veere Di Wedding with Kareena Kapoor Khan).
Tamil TV shows (e.g. Sembaruthi, Yaaradi Nee Mohini and Poove Poochoodava), blockbuster Tamil films (e.g. Mapla Singam, Mersal, and Kalavu) and ZEE5 Originals (e.g. Auto Shankar and Thiravam) are also available to subscribers, along with 60+ live streaming TV channels including India’s largest news stations.
ZEE5 Global chief business officer Archana Anand said that Australia is a key market for ZEE5 as the digital entertainment destination continues to expand globally. “Australia is an extremely important market for us as we expand across the globe and we’re extremely excited to announce our very first partnership with a key telecom operator like Lebara Australia. With this partnership, we’re looking to increase our presence in Australia using Lebara Australia’s subscriber base which will now have access to the best of Indian entertainment on any device of their choice.”
Lebara Australia GM Ash Saini said, “We are thrilled to have partnered with ZEE5 in Australia and we cannot wait for all our users to sample the huge library of content that ZEE5 has to offer. With a huge appetite for Indian entertainment amongst our ethnic market, we are very excited to launch our bundles with ZEE5 subscriptions and we aim to ensure that every individual on the go uses ZEE5 as a one-stop destination to consume the best of Indian entertainment”.
“Today’s changes will allow us to better protect kids and families on YouTube, and this is just the beginning. We’ll continue working with lawmakers around the world in this area, including as the FTC seeks comments on COPPA. And in the coming months, we’ll share details on how we’re rethinking our overall approach to kids and families, including a dedicated kids experience on YouTube. I have the privilege of working alongside parents who deeply care about protecting kids. We know how important it is to provide children, families and family creators the best experience possible on YouTube and we are committed to getting it right.”