ZEE5 launches its universal ad offering Infonomix

MUMBAI: Video streaming platform ZEE5 has launched Infonomix – a universal offering from its Ad Suite. It is designed and developed to help the brands benefit from precise targeting and segmentation capabilities to deliver measurable results.

Infonomix, third in line offering from ZEE5’s Ad-suite is designed to help brands in action-led campaign planning using five key parameters of targeting that include inventory, key-value, and audience, connection, devices, and geography. Further, it will allow a brand to segment its audience by their interest, affinity, and demographics. Infonomix will give power to brands to segment and target to reach the right audience in the most effective way.

ZEE5 India Chief Revenue Officer and Business Head Taranjeet Singh said, “The core idea behind designing ZEE5’s Ad-suite is to give power to brands to choose the best offering per their business objective. Infonomix is a classic example of how brands can make use of this flexibility and prowess to target precisely and leverage segmentation capabilities to deliver measurable results in a brand-safe environment.”

The universal offering will cater to brands’ needs with higher ROI website visits, lead generation, app installs through performance marketing, support accurate CPM and budgeting. It will help acquire new customers and retarget the users to increase engagement by using customer attributes, affinity, and behaviour intel.

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