ZEE5 launches its first Tamil original series ‘America Mappillai’
MUMBAI: Adding to its bouquet of over 1,00,000 hours of content across languages, ZEE5 has launched its first original Tamil web series ‘America Mappillai’. The 8-part series has a duration of approximately 10 minutes per episode.
‘America Mappillai’ is the story of a typical Tamilian household faced with an unusual situation. When Ganesh, played by Arjun Chidambaram, comes home from America on a holiday, his new ideas and concepts leave his family puzzled and at odds, reassuring his father’s belief that marriage to a suitable girl is the best solution to this weird behavior.
The series revolves around Arjun’s attempts to resist marriage and his quirky tactic to avoid ‘falling into the trap’ by claiming to be gay. Even as the family reels at this revelation, the plot throws in yet another twist.
Another quirky aspect of this show is that every episode is named after a colour and does justice to the emotions attached to that colour.
The show has been produced by Trendloud, a South Indian digital content production company that focuses on off-beat stories that up the ante. Written by Raja Ramamurthy and directed by Praveen Padmanabhan, America Mappillai busts stereotypes that we see in mainstream cinema. The show also boasts of an ensemble cast including Raja Krishnamoorthy (Kitty), Leela Samson of “OK Kanmani” fame and Gokul Anand of Chennai2Singapore fame.
ZEE5 India Business head of digital Archana Anand said, “America Mappillai is our maiden foray into the Tamil landscape and we have aimed to break the stereotypes with this show. We are confident that it will be a huge success. We believe that the edgy story that America Mappillai tells through the lens of a typical Tamilian household will resonate with a wide audience. We’re extremely excited to have this show on our platform as a ZEE5 Original.”
Speaking about the series, Trendaloud’s Chidambaram Natesan said, “The Tamil youth is now open to bold new formats of story-telling. This is a situation that almost every middle-class household in the state has witnessed, and presenting it in this hilarious fashion gives it a perspective. We are confident that the series will strike a chord in the minds of our audience.”
ZEE5 has a bouquet of exciting original content lined up across 6 different languages and featuring some of the biggest and most exciting faces from the world of Indian entertainment. With a slate of 20 Originals to be launched by end April 2018, the platform will have 90+ shows by the end of March 2019.