ZEE5 launches Ad Vault offering for brands
MUMBAI: Video streaming platform ZEE5 has launched Ad Vault, second in line offering from ZEE5’s Ad-suite. In this dynamic and cluttered digital space, Ad Vault will help brands propel its reach and create awareness to establish brand messaging via Video, Display, Masthead, Native, Companion which will be available across various pricing models such as Cost Per Click (CPC), Cost Per Lead (CPL) and Cost Per Installs (CPI).
Ad Vault is the second offering from ZEE5 after it launched Ampli5, a brand amplification tool last week. Ad Vault, as the name suggests, offers flexibility for brands to drive KPI’s by choosing from a comprehensive array of ad solutions to suit diverse business requirements in a complex digital world. It allows brands to reach and engage with audiences in more ways than one by building lasting and meaningful connections with them. Ad Vault with its unique construct can reach out to various consumer touchpoints across Desktop, Mobile Web, Mobile App, Smart TVs, KaiOS and Amazon Fire TV to name a few.
ZEE5 India Chief Revenue Officer and Business Head Taranjeet Singh said, “We are excited to launch Ad Vault which underlines our commitment to build ZEE5 as India’s fastest growing ConTech brand. With the launch of Ad Vault, we enable our brand partners to leverage the dual benefit of big data and creative flexibility. Ad Vault helps deliver brand KPI’s on aspects like Reach, Saliency, Lead Generation & SOV while allowing for segmentation, personalisation & measurability to ensure higher returns on marketing investments. Like Ampli5, a unique offering from the ZEE5 Ad Suite, Ad Vault too has been designed to help our brand partners in meeting varied brand and marketing goals. We are confident they will be keen to adopt and benefit from Ad Vault too just like Ampli5.”
Ad Vault helps connect with the right customer at the right place through programmatic campaigns and generate holistic understanding by pulling in third-party data onto one system and turn data into action. It not only personalises every interaction to increase loyalty and engagement with the audiences, but it also helps brand discover customer needs and wants through predictive customer modelling. Brand managers can measure the effectiveness of each campaign via SOV and ROI.