ZEE5 introduces Kannada subscription packs
MUMBAI: Over the top (OTT) platform ZEE5 has launched special subscription packs for the Kannada speaking audience. The Kannada Premium packs are priced at Rs 49/- monthly and Rs 499/- yearly.
Subscribers will have unlimited access to the entire repertoire of Kannada content on the platform including their favourite ZEE Kannada shows ‘Before TV’, blockbuster Kannada films and ZEE5 Originals.
This comes close on the heels of the success enjoyed by the Tamil and Telugu Premium packs that ZEE5 announced similarly for the respective audiences. In fact, subscribers can also avail a further flat 50% cash back if they avail the subscription via Paytm.
The Kannada catalogue includes the first two seasons of the biopic ‘Karenjit Kaur – The Untold Story of Sunny Leone’ and other Originals like ‘Kaali’, ‘B.Tech’, ‘Yenidu Aascharya’. World Digital Premieres like ‘Goli Soda’, ‘Mari Tiger’, and other films. Zee Kannada shows – ‘Kamali’, ‘Yaare Nee Mohini’, ‘Sri Vishnu Dasaavathaara’.
Zee5 India business head Manish Aggarwal said, “We are the first OTT player to introduce special language-specific packs and we have seen tremendous success with the launch of Tamil and Telugu premium subscription packs on the platform. In our endeavor to cater to the language consumer, we have announced a Kannada special subscription pack as well. With the combination of Zee Kannada TV shows available ‘Before TV’, blockbuster films and Zee5 Originals, the consumer has a range of content to choose from.”