ZEE5 inks strategic partnership with Robi, Airtel for Bangladesh
MUMBAI: Video streaming platform ZEE5 has inked strategic partnership with Robi and its independent mobile brand Airtel for the Bangladesh market.
As part of the partnership, Robi and Airtel customers will now have access to over 1,00,000 hours of entertainment content across 17 languages, including a vast Bengali content library on ZEE5. Besides this, the Bangla dubbed content on ZEE5 also allows Robi and Airtel customers to enjoy the very best of non-Bengali entertainment content.
Robi and Airtel customers can choose between a daily or a weekly subscription pack to enjoy the content available on ZEE5. The daily pack is priced at 7 taka and the weekly pack is priced at 45 taka only. Through this partnership, customers will also be able to easily pay for a ZEE5 subscription from their mobile balance, if they are pre-paid customers, or have it included in their monthly bills if they are post-paid customers of Robi and Airtel.
ZEE5 Originals will also be a special draw for entertainment enthusiasts in Bangladesh, as this content is only available on ZEE5. ZEE5’s rich library also includes more than 60 LIVE TV channels, along with movies, best-loved TV shows, health and lifestyle videos and much more.
A key focus area of the partnership between Robi and ZEE5 will be to work closely with the eminent Bangladeshi actors/actresses with the aim of taking Bangladeshi content to international audiences. ZEE5’s presence across 190+ countries will enable our local entertainment industry to get exposure to international audiences and thereby get an opportunity to expand their market beyond Bangladesh. ZEE5 is committed to work with leading Bangladeshi artists to make this a reality.
Additionally, Robi and ZEE5 will soon arrange a talent hunt programme to search for local Bangladeshi artistes for ZEE5’s Original shows. The details of the programme will be disclosed in due course.
Customers can choose to access ZEE5’s huge content bouquet through the country’s largest 4.5G network or through WiFi network from anywhere in the country. Robi and Airtel subscribers can access ZEE5 from five different devices at a time, allowing them complete freedom to watch the world-class entertainment content on mobile phones, tablets, laptops, desktops, smart TVs, etc.
Robi and Airtel customers can also enjoy uninterrupted streaming without any ads with their ZEE5 subscriptions. Users now don’t have to wait for a particular time in a day to watch their favourite ZEE programmes. Thanks to ZEE5, they can now watch their favourite shows anytime and as many times as they want.
ZEE5 Global Chief Business Officer Archana Anand said, “Bangladesh is an extremely important market for us and we are thrilled by the tremendous response we have got from our audiences so far. Along with bringing the best of our Original shows and other Bangla content to the market, we will also look to give local talent here a global platform through which their work can be showcased in 190+ countries. We are thrilled to announce our partnership with Robi Axiata Limited in Bangladesh, and this will greatly help us in reaching out to every household in the country to delight them with the best of our content.”
Commenting on the launch of ZEE5, Robi Chief Commercial Officer Pradeep Shrivastava said: “Digital disruption in the entertainment sector has become predominant in the last few years and ZEE5 has emerged as the clear leader in the sub-continent. Not only are they creating some of the best Original content, but they will also focus on giving our strong local talent here in Bangladesh an opportunity to get global exposure. We are very proud to offer ZEE5 to our customers. Powered by the largest 4.5G network of the country, Robi and Airtel subscribers will now be the trendsetters when it comes to digital lifestyle.”