ZEE5 inks distribution tie-up with smart TV brand CloudWalker

MUMBAI: Over the top (OTT) platform ZEE5 has inked distribution partnership with online smart TV brand CloudWalker. CloudWalker emphasises on creating digital content solutions with the power of the internet on large format screens.

ZEE5 app will be live on CloudWalker’s flagship Smart TV range ‘Cloud TV’ available on leading online platforms. ZEE5 will be featuring on the homepage of all CloudWalker Smart TVs.

Equipped with a self-developed, Made-In-India content discovery and curation engine, CloudWalker Smart TVs will enable users to discover great content and have an amazing digital entertainment experience from the ZEE5 app in a seamless and hassle-free manner, on the big screen.

ZEE5 India business head Manish Aggarwal said, “Escalating technology in smart TVs enables us to empower and interact with our consumers. CloudWalker brings limitless digital content streaming in living rooms. This association will help more users to log onto ZEE5 and enjoy the eclectic choice of content. Additionally, this also takes a step forward to our aim of being present on all Smart TVs and connected devices by the end of this year.”

CloudWalker president Jagdish Rajpurohit said, “At CloudWalker, we believe that great digital content merits to be discovered and so we connect the viewers with India’s largest selection of digital content for streaming on TVs. Our goal is to digitalise entertainment across all the living rooms and enable our customers to have a fantastic user experience. We are hoping that partnership with ZEE5 amplifies our influence.”

In the past few months, ZEE5 has forged several alliances with a view to bringing its subscribers the best across the spectrum of digital experiences. With the recent association with VEWD, Xiaomi MiTV, Samsung and now with LG Smart TV, the platform is taking a step forward to strengthen its subscriber reach.