ZEE5 inks distribution deal with Malaysian telco Celcom

MUMBAI: Video on demand (VoD) platform ZEE5 has inked distribution deal with Malaysia’s leading telecom operator Celcom. This partnership will provide Celcom customers a secure and convenient payment mode, through Apigate’s Direct Carrier Billing API, to subscribe to ZEE5’s rich content bouquet.

ZEE5, which is a part of Zee Entertainment Enterprises Limited (ZEEL) offers 100,000 hours of Indian Movies, TV Shows, News, Videos and exclusive Originals, across 12 languages including Hindi, English, Bengali, Punjabi, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri and Gujarati. It also offers 60+ popular Live TV channels, including ZEE’s best loved channels.

This collaboration brings the range of ZEE5’s exciting content, including top Tamil TV Shows like Sembaruthi, Poove Poochoodava and Yaaradi Nee Mohini, ZEE5 Tamil Originals including Kallachirippu, America Mapillai and D7 as well as recent blockbusters like Mersal and Kalavu to Celcom customers. The bouquet also includes Bollywood blockbusters like Kedarnath and Veere Di Wedding as well as dubbed Originals like Abhay (Kunal Kemmu), Final Call (Arjun Rampal) and Rangbaaz (Saqib Saleem).

“We have an extremely aggressive global roll-out plan charted out for ZEE5 over the next fiscal and ensuring we have the most relevant partnerships in place is a key element of that. Malaysia is a high focus market for us, given its huge affinity for Indian and South Asian content and growing appetite for online video content. We will soon be launching content in international languages too including Malay, and we are extremely glad to partner with a key local operator like Celcom to jointly grow the opportunity in this market,” said ZEE International and Z5 Global CEO Amit Goenka.

“As we rapidly expand our partnerships across the Globe, we’re happy to announce Celcom as our first partnership in the South East Asian region. We’re already seeing a strong response in Malaysia, and partnering with a leading telecom operator like Celcom will enable us to quickly scale up awareness and access to ZEE5 among their huge customer base,” adds ZEE5 Global chief business officer Archana Anand.

Apigate CEO Zoran Vasiljev said, “Online Video streaming is a booming opportunity and we are excited to partner with a fast-growing platform like ZEE5 to enable their global expansion starting with Celcom in Malaysia.”