ZEE5 Global sees three-fold growth in annual subscriptions due to Diwali special offer
MUMBAI: Video streaming platform ZEE5 Global’s promotional offer in select global markets has yielded a three-fold increase in subscriptions. The platform had launched a Diwali special offer in October offering a 50% discount on their annual packs.
The platform stated that the Diwali Special offer has seen a fantastic uptake across markets, with the annual pack subscriptions growing nearly three-fold over a one-month period.
ZEE5 has also seen a huge surge in revenue with the introduction of this offer, driving a whopping 20% growth in total subscription revenues over the period. The offer has seen the maximum traction from markets like the Middle East, Singapore, Malaysia and the UK, amongst others.
Commenting on the same, ZEE5 Global chief business officer Archana Anand said, “The festive season is a very special time when families come together, and we wanted to make this an extra special Diwali for Indians living abroad by giving them even easier access to their favourite shows and movies with such an attractive offer during this festive period. The response that we have got has been fantastic across markets and only reaffirms the huge demand for our content. We’re thrilled to have made this Diwali such a memorable one for our audiences across the globe.”