ZEE5 enables subscription payment through FreeCharge

MUMBAI: Video streaming platform has ZEE5 and digital payment platform FreeCharge has come together to give another reason for the audience to cheer this festive season. FreeCharge customers can now purchase a ZEE5 subscription through the wallet at their convenience, thus allowing them access to the 100,000+ hours of content across 12 languages.

Commenting on the partnership, ZEE5 India Business Development & Commercial Head Manpreet Bumrah said, “Non-traditional partnerships have been proven to be a great growth-hack for ZEE5 in the past 22 months. With our customer-first approach, ZEE5 has always worked towards making our viewers’ life easier and entertaining. Digital wallets for payments are now a part of the common man’s life, and through this association, we aim to create an entertaining and a pocket-friendly deal for our audience.”

FreeCharge CEO Siddharth Mehta said, “We are happy to partner with ZEE5, the largest ConTech brand in India. OTT platforms have become the latest disruptors in the content sharing space and are slowly overtaking the traditional way of how people consume media. This partnership will further augment our engagement with the digital natives and strengthen our positioning in this space. At FreeCharge, we have tailor-made products targeted to the relevant customer segment, ensuring we move along and stay pertinent to the swiftly evolving needs of the quintessential digital native. We continue to focus on enhancing user experience and adding more functionalities as space matures.”

ZEE5 has rolled out 100+ originals so far (Feb 2018 to Nov 2019) across genres, and the platform is committed to launching several more in the coming months. It has crossed 90 million+ downloads since launch on the Play store and has recorded a peak of 8.9 million DAUs as of September 2019.

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