ZEE5 enables content discovery in 11 languages

MUMBAI: ZEEL-owned video on demand (VoD) platform ZEE5 has introduced a special feature which enables content discovery in regional languages on the app. The feature supports 11 languages including English.

Apart from English, the innovation allows subscribers to search through the content library in Hindi, Marathi, Tamil, Telugu, Malayalam, Bengali, Gujarati, Punjabi, Bhojpuri, Kannada and English.

With this unique feature, consumers can now, not only watch content in a language of their choice but also search by typing in their own language. This introduction is in line with providing consumers a holistic user experience – by enabling searchability in their language.

ZEE5 India business head Manish Aggarwal said, “The multiple language search is a huge step forward for us in simplifying the app further for our subscriber base. Since our launch in February 2018, we have seen phenomenal traffic being driven from regional markets across the country. This feature will make the app far simpler and easy to navigate for our subscribers who hail from different age groups and social backgrounds, by offering it to them in a language that they are comfortable in.”

This also follows ZEE5’s strategy of having dubbed version of the platform’s entire original content portfolio available in six different languages, as well as the subtitled version in 11 languages. This, complemented by the searchability in 11 languages is yet another step in fulfilling the platform’s promise of finding and narrating stories that resonate with the audiences of today, in a language that they understand.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

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