Zee TV, Sun TV HD only media brands in BrandZ Top 75 Most Valuable Indian Brands list
MUMBAI: Zee TV and Sun TV HD were the only media brands to make it to the list of WPP and Kantar Millward Brown’s BrandZ Top 75 Most Valuable Indian Brands.
Zee TV entered the list for the first time at 15th rank with a valuation of $3.77 billion whereas Sun TV HD fell to 37th rank from its previous 27th position. However, the valuation of Sun TV HD increased to $1.5 billion in 2018 from its previous $1.06 billion in 2017.
Since its launch five years ago, the total value of the BrandZ Top 50 Indian brands grew 110% to $146.1 billion. This compares to a rise of 76% for the BrandZ Top 50 Chinese brands and 60% for the BrandZ Global Top 50 over the same period.
HDFC Bank has retained its No. 1 spot for the fifth consecutive year with a rise of 21% to a brand value of $21.7 billion. The bank has built a reputation for its sustainable livelihood initiative by introducing smaller loans worth as little as $175 that can be accessed via its bank branches.
Trust is an important key driver of brand value, with its impact on corporate performance a key theme in this year’s BrandZ ranking. This is exemplified by HDFC Bank, which continued to build trust by clearly communicating the benefits of its products to consumers and delivering differentiated financial services offerings consistently and repeatedly.
The new 2018 ranking has grown from 50 to 75 brands to reflect the strength of India’s growing economy and a marketplace in which more local brands are emerging to present consumers with increased choice.
For the first time, the ranking also incorporates brands from the key and growing sectors such as technology (IT services), technology (online); durables and home appliances, tobacco, and entertainment (TV stations). Privately owned brands, where financial information is publicly available, and unicorn brands based on their most recent valuations are also now included.
As a result of these changes, there are seven new entries in the top 15. Insurance brand LIC comes in at No. 2 ($19.8 billion) thanks to the key role played by its pension plan business whilst Tata Consultancy Services ranked No. 3 ($15.0 billion), having leveraged digital technologies to drive growth and business transformation. Other new high-ranking brands include e-commerce retailer Flipkart (No. 11, $4.1 billion), and e-comm payment wallet Paytm (No. 12, $4.1 billion).
“A booming economy and an increasingly digital world are re-shaping India’s brand landscape and creating new opportunities. Brands that get it right, regardless of whether they are established players or newcomers are reaping the rewards. However, there is no room for complacency in this fast-paced environment where so many ambitious companies are ready to rise to the occasion,” The Store WPP CEO EMEA and Asia David Roth said.