Zee TV opens up early prime-time slot with ‘Rajaa Betaa’

MUMBAI: Hindi GEC Zee TV is opening its early prime-time slot with the launch of family drama ‘Rajaa Betaa’. Premiering on 15th January, the show will air Monday to Saturday in the 6.30 pm slot. The slot was vacant as the channel was airing the repeat telecast of ‘Tujhse Hai Raabta’.

Produced by Sobo Films, ‘Rajaa Betaa’ explores the journey of an orphan who is adopted into a family much against the wishes of his own foster father and as a result, grows up in a negative environment with family members who do not truly consider him their own.

Commenting on the new show, Zee TV business head Aparna Bhosle said, “We ended 2018 on a great note, bringing viewers a diverse mix of content cutting across genres ranging from strong social dramas to slice-of-life entertainment and supernatural fantasy thrillers. We begin 2019 introducing audiences to a unique concept, ‘Rajaa Betaa’. Taking on responsibilities traditionally considered the domain of women in a family, Vedant’s character will challenge gender dynamics and set a positive precedent for thousands of men across the country. We intend to fortify our early primetime with this intense, emotional family drama.”

Producer Smruti Shinde from Sobo Films said, “Rajaa Betaa marks my production debut in the Hindi fiction space. However, my association with the ZEE network goes back to the time I started making Tujhyaat Jeev Rangla for Zee Marathi. We are shooting the show in Jaipur and have a fine cast on board who’ve beautifully sunk their teeth into their roles and are playing their parts to perfection. I feel honored to be associated with Zee TV and we hope to take our association with the channel to the next level through this new offering.”

Essaying the role of a young highly qualified gynecologist, Vedant Tripathi is actor Rrahul Sudhir who will be making his television debut with the show. He will be joined by debutant Sambhabna Mohanty essaying the role of Poorva Mishra, a young, independent and a feminist at heart who is governed by her principles and beliefs while actor Fenil Umrigar will be seen playing the role of Poorva’s sister Pankhuri in the show.

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