Zee TV enables voting through Google Assistant for Zee Rishtey Awards

MUMBAI: Hindi GEC Zee TV has become the first-ever brand in India to integrate the Google Assistant into the voting mechanism — a first in the country. This is being done for its most prestigious annual property, Zee Rishtey Awards, making it possible for viewers to merely speak and cast their votes for their favourite stars.

Experts at creating AI solutions, the young entrepreneurs at Arrow AI, powered the voting experience on Google assistant. By saying ‘Talk to Zee Rishtey Awards’ participants can choose their favourite stars and become a part of the digital India drive. The voting process for Zee Rishtey Awards has gone LIVE and viewers from across the world can continue to cast their votes till 13th October.

Talking about this pioneering voting initiative, Zee TV business head Aparna Bhosle said, “We are leaving no stone unturned to make this the most extraordinary experience, both on-ground and on-screen. Naturally, we want every Zee TV fan to be a part of this mammoth celebration we call Zee TV ki Beti Ki Shaadi. So, we started it all off by announcing the nominations of Zee Rishtey Awards across various categories at the couple’s Grand Roka celebration. And to ensure that the voting process reaches out to the largest denominator across the length and breadth of the country, we are introducing, for the first time ever, a voting experience that is powered by the Google Assistant.”

To cast their vote for their favourite characters and shows, all viewers need to say is ‘Talk to Zee Rishtey Awards’ on their Google Assistant. The Google Assistant will display detailed guidelines, nomination lists, and more. The Google Assistant is a conversation with Google that helps you get things done in your world and extends to help you across devices, like Google Home, your phone, Wear OS, and more.

The initiative is being promoted extensively across all television, social and digital to enable better user engagement.

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