Zee Tamil expands its fiction band to seven days of the week

MUMBAI: Tamil GEC, Zee Tamil is strengthens its programming by expanding its fiction band to weekends from June 23.

Zee Tamil and Zee Tamil HD will telecast their fiction shows – Poove Poochudava, Yaaradi Nee Mohini and Sembarathi all seven days of the week between 8 pm to 9.30pm.

Zee Entertainment Enterprises Limited South Cluster Head Siju Prabhakaran said, “The 3 shows – Poove Poochudava, Yaaradi Nee Mohini and Sembarathi have proved to be very fruitful for us in terms of audience engagement and ratings. This has motivated us to extend the fiction band to weekends, making us the first ever channel do so in the TN GEC market. We believe that our decision will make our audience feel more connected to these shows and thereby enjoy watching their favourite stars weeklong, thus improving our overall positioning in the market.”

Yaaradi Nee Mohini is a thriller drama television series that revolves around a rich landlord’s son and his malicious stepmother who tries to kill him to acquire all of his property while the ghost of his dead wife protects him from her mother-in-law’s wrong-doings. Notably, the show is positioned in the top 6 shows in the Tamil market breaking the monopoly of a legacy player in the market. The cast of the show includes Shreekumar, Fathima Babu, Natchathira and Chaitra Reddy.

Starring Priya Raman, Shabanna and Karthik in lead roles, Sembarathi is set against the backdrop of class conflict and focuses on how a poor girl Parvathy strives to gain love and acceptance in the hearts of her loved ones who believe that money is power. Recently, the show hit a milestone rating of 10.24 TVR closing in the 5th place as of Week 23’18, as per BARC ratings.

Poove Poochoodava is a Tamil romantic drama series revolving around Shiva (Dinesh) and Shakhi (Reshma) whose love-hate relationship has been a fan-favourite since its launch in April 2017. The show has completed over 300 episodes and continues to perform well as per BARC ratings.

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