Zee Cinema becomes no. 1 in week 31 due to ‘Zero’ premiere
MUMBAI: Zee Cinema has become the number 1 Hindi movie channel in urban + rural HSM on the back of ‘Zero’ premiere. The Shah Rukh Khan, Anushka Sharma and Katrina Kaif starrer ‘Zero’ premiered on 28th July at 8 pm.
The movie premiere raked in 92.6 lakh impressions in U+R HSM. In urban HSM, the movie garnered 64.31 lakh impressions while in rural HSM the viewership was 28.28 lakh.
An amalgamation of romance, comedy and underlying emotions, ‘Zero’ is a unique story that chronicles the journey of Bauua, Aafia and Babita. The storyline highlights an important message, which we so often fail to realise in the pursuit to achieve perfection.
Directed by Aanand L Rai, and written by Himanshu Sharma, the movie stars Shah Rukh Khan, Anushka Sharma and Katrina Kaif in the lead, along with Mohammed Zeeshan Ayyub, Tigmanshu Dhulia and Sheeba Chadha essaying pivotal roles.
Set against the backdrop of Meerut, the story revolves around Bauua Singh (Shah Rukh Khan), a short stature man who never falls short of confidence. His childlike innocence and his best friend Guddu Singh (Mohammad Zeeshan Ayub) come to his rescue every time he gets himself in a difficult situation.
As the story moves ahead, Bauua through a matrimonial site meets Aafia Yusufzai (Anushka Sharma), an accomplished scientist, who is affected by Cerebral Palsy. Bauua uses all the tricks in the book to woo her and they soon fall in love. However, their love story faces a twist with the entry of Bauua’s crush Babita Kumari (Katrina Kaif), a superstar whose heartbreak-induced-insecurities come disguised in her kajal-smeared eyes.
In a different approach taken by Anand L Rai, the movie showcases how these three characters propel from being a Zero to a Hero. Zee Cinema with its brand proposition ‘Seene Mein Cinema’ salutes people like Bauua, Aafia and Babita, who despite their internal conflicts find the jazba to make it big in life.
Not only was the concept of the film appreciated by the critics, but the performances by Shah Rukh Khan, Anushka Sharma and Katrina Kaif were also lauded by the audience.