Zee Café to bring back two content blocks for festive season
MUMBAI: English GEC Zee Café is bringing back its content blocks – ‘Along With The US’ airing, weekends at 7 pm and ‘Hollywood On Café’ starting on 14th October, weeknights at 10 pm. While ‘Along With The US’ features a mix of iconic and latest shows along with the US ‘Hollywood On Café’ aims to bring the scale and grandeur of Hollywood on television.
The line-up for ‘Along With The US’ features latest seasons like ‘Grey’s Anatomy’ season 16 – a season of family, expansion and ‘Supergirl’ season five – touted as a ‘fight for the soul’. New shows will also air such as ‘The Unicorn’, ‘Carol’s Second Act’, ‘Seal Team’ Season three and ‘Magnum PI’ Season two.
‘Hollywood On Café’ features mini-dramas of Hollywood stature. The line-up feature shows including thrillers like ‘LA’s Finest’, ‘The Son’ and ‘The Counterpart’ season two, along with the controversial plots like ‘The Loudest Voice’ and ‘City On A Hill’. Each of these shows feature Academy Award-winning cast and crew from the likes of Russell Crowe, Ben Affleck and Matt Damon.
ZEEL business head, English cluster Kartik Mahadev said, “As content options grow and genres expand, viewers are becoming surer than ever before about what they choose to watch. Discovery of new content brings with it a sense of achievement and delight. Our endeavour is to curate content that will delight our consumers. As part of our festive curation, Zee Café is launching two new exciting blocks – ‘Along With The US’ and ‘Hollywood On Café’.
“Over the years, we have built these content blocks to reflect the channel philosophy of All Eyes on New with the freshest shows and newest seasons. Last year, Along With The US grew the 7-10 pm slot viewership by 52% (BARC, NCCS AB 15-40-Megacities). Shows such as The Sinner and The Night Manager, as part of HollywoodOnCafé, saw a jump in viewership by 75% and 55%, respectively. This year we are sure the Zee Cafe subscribers will be delighted to watch returning favourites like ‘Supergirl’ and ‘Grey’s Anatomy’ and discover eight new shows.”