Zee Café to air reality shows under new content band Nine@9
MUMBAI: English GEC Zee Café is all set to launch a new content band Nine@9 which brings nine of the biggest reality shows throughout the year at 9 pm for the first time on Indian television.
The programming block kickstarts with the premiere of American reality television series ‘The Toy Box’ on 14 May. The show with kids seated at the judges’ panel will air on weekdays at 9 pm.
Hosted by the award-winning star Eric Stonestreet, the show is an ultimate competition series providing talented designers with an opportunity to bring their toy concepts to life.
Featuring contestants from around the world, The Toy Box, in each episode will give aspiring inventors a chance to present their toy concepts to a group of mentors who are industry professionals.
Once the mentors approve their inventions, the contestants later get to showcase their toys to a panel of children. The children get a chance to judge as well as play with the toys and decide which one works best for them, advancing those contestants to the final round.
The season’s winning toy is then produced and distributed by the popular toy manufacturing company Mattel. The show will be judged by four of the toughest but cutest judges ever – singing sensation Sophia; internet sensation Noah; child comedian Toby and the famous child actor, Aalyrah. This innovative show, which brings toys to life, is something all toy designing enthusiasts will definitely look forward to.
The channel has also lined-up shows for May. The channel will have special programming on Mother’s Day. It will air season 1 of American Housewife from 4 pm to 6 pm on 13 May. Fans can also enjoy their favourite shows as the channel brings the finale of The Chefs’ Line on 11 May at 9 pm, The Big Bang Theory (Sundays at 7:30 pm), Will & Grace (Weekdays at 8 pm), Everybody Loves Raymond (Weekdays at 8:30 pm) and Grey’s Anatomy (Weekdays at 10 pm).