Zee Café promotes ‘House of Cards 6’ premiere with #HellHathNoFury campaign

MUMBAI: Zee Café is promoting the television premiere of the final season of ‘House of Cards Season 6’ with a multi-media campaign #HellHathNoFury. The Emmy and Golden Globe-winning political drama will air on Zee Café with a finale weekend marathon on 3-4 November.

With the campaign #HellHathNoFury, the channel will be engaging its viewers on television, print and digital mediums in key mega cities. The channel is creating engagement through social media and influencer activity for the much talked about property and its much-anticipated finale.

Speaking about the House Of Cards premiere, ZEEL premium cluster head Shaurya Mehta said, “As one of the highly acclaimed American political drama ‘House of Cards’ comes to an end with the sixth season, Zee Café is proud to be culminating this journey with a binge, having telecast all the seasons of the series since 2014. Considering our viewers’ appetite for new and differentiated content, our weekend-binge for the world television premiere comes a day after the international release of the show’s sixth season.

“The viewer of today also yearns to binge-watch their favourite show without any interruptions and wishes to be a part of the digital chatter simultaneously. That’s exactly what the channel offers – viewing experience at their comfort, while being a part of the social conversations. The upcoming season has been much anticipated having created a lot of buzz on social media and we expect fans to continue the trend post airing of the show.”

Abstaining from the conversations about the misconduct that led to the ouster of the actor playing the lead character of Frank Underwood, Robin Wright is set to take the driving seat reaching and staying at the helm. This is the first season where Spacey is missing, who was shown to have died at the end of fifth season. Ending Season 5 on a high, the final season with new actors Diane Lane and Greg Kinnear playing key roles, is said to grip viewers with the intriguing course of journey that unfolds for the bold and edgy character of Claire.

ZEEL chief marketing officer (CMO) Prathyusha Agarwal commented, “With the sixth and final season of House Of Cards on Zee Café, we want to carve out the dark and edgy side of Claire Underwood and her unapologetic hunger for ascending to power, with the campaign positioning of #HellHathNoFury. This being one of our prime properties, we will be bringing this alive through interactive engagement with the industry leaders and viewers to drive conversations. With the World Television Premiere of the finale on Zee Café, we are leveraging on the conversations around the much-awaited show’s finale, while building this traction further with our weekend-binge.”

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