Zee Café kicks off third season of ‘BBC First’ block

MUMBAI: English GEC Zee Café has kicked off the ‘BBC First’ block. The block will showcase dramas weeknights at 10 pm along with a weekend binge.

From tonight crime drama ‘McMafia’ will air at 6 pm. This crime drama exposes the dirty linen of Russian organised crime and stars James Norton and Nawazuddin Siddique.

‘MotherFatherSon’ airs from 16th August and marks actor Richard Gere’s return to television. This is a family saga layered with the perils of power, politics, and media. In the show, Gere’s unstable son poses a threat to his family and empire.

This will be followed by ‘Les Misérable’ on 28th August. Victor Hugo’s classic novel is now an eight-part series having earlier been adapted as a theatre musical and then an Oscar-winning movie. This show stars Academy Award-winning actress Olivia Colman along with Dominic West and Lily Collins.

‘The Split’ airs from 9 September and is about a woman who leaves her family law firm to join a rival organisation. She specialises in divorce cases. Then ‘Press’ airs from 17th September’ which is about the cutthroat competition in the news business. The BBC First initiative closes with ‘Our Girl’ from 25 September which is about a woman in the British army.

Keeping in mind the fast-paced lifestyles of its viewers and their paucity of time, Zee Café said that it has made it easier by providing options to catch up with the shows. You could either watch the dramas weeknights or binge-watch the shows over the weekend, thus enabling viewers to choose their preferred pace and watch all the compelling dramas at their convenience.

As mentioned earlier by Televisionpost.com the broadcaster teamed up with Siddiqui – Zee Café took a differentiated approach to launch the BBC First campaign, engaging with new audiences. Siddiqui donned a dapper avatar in his quintessential demeanor as he candidly shared his excitement around the gripping narratives that set BBC First dramas apart. The film was promoted on-air and on digital platforms.

Zee Cafe added that the BBC First dramas come in all hues and shades. With IMDB 7+ ratings, each of these stories unravel the hidden truths, stir strong emotions, cross boundaries and break rules, as they bring to life the riveting drama they breathe.

Sharing insights around BBC First, ZEEL CMO Prathyusha Agarwal said, “Three years ago at a time when the English Entertainment category was fairly skewed towards American content, Zee Café took a differentiated approach and introduced British dramas. We partnered with one of the largest networks known to be the home of premium, original British drama, BBC Studios.

“Over the last two years, BBC First has had an overwhelming response from audiences with 2X reach and the loyal viewers have transformed the block into a flagship property with its loyal viewers. As part of the block this year, six of the shows will be premiering in India and will be available solely on Zee Café. The added benefit this year is for the viewers to choose their consumption pace between a daily episodic or a weekend binge enabling ease of viewing for the discerning audience of Zee Café.”

BBC Studios senior VP, GM, South, and South-East Asia Myleeta Aga Williams said, Myleeta Aga Williams, SVP and GM, South and South-East Asia, BBC Studios, said, “BBC dramas are known for their evocative screenplays, riveting plots, and strong characters. With a proliferation of choice for audiences of dramas, the BBC First block has consistently raised the quality bar and we are pleased to work with Zee Café to offer this content to its viewers. Our block, BBC First has resonated so well with audiences, and we look forward to presenting them more award-winning and highly-rated British dramas in its third season.”

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