YuppTV inks content deal with ALTBalaji

MUMBAI: Over the top (OTT) platform for South Asian content YuppTV has partnered with Balaji Telefilms-owned video on demand (VoD) platform ALTBalaji to allow its users across the globe to access the latter’s premium content.

ALTBalaji, within a year, has rolled out 20 original shows in various Indian languages across genres such as romance, mystery, drama, & comedy, and is available in over 90 countries.

In addition to this, ALTBalaji also offers entertaining original shows for children and has launched short, snacky regional stand-up comedy videos in Hindi, Marathi, Punjabi, Gujarati, Tamil, and Telugu. Shows like The Test Case, Ragini MMS Returns, Haq Se, Bose: Dead/Alive, Dev DD, Karrle Tu Bhi Mohabbat, and Kehne Ko Humsafar Hain have seen million plus views.

Speaking on the association, YuppTV Founder and CEO Uday Reddy said, “We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”

ALTBalaji COO Sunil Nair added, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award-winning shows. It is in line with our strategy of being available wherever the audiences are.”

With the latest development, the expat community can enjoy the big screen experience provided by YuppTV and conveniently access their favourite shows and movies by ALTBalaji. In addition to young and original web series, YuppTV users will also have at their disposal, popular movies like Lootera, Love Sex Aur Dhokha, Shor in the City, Shootout at Wadala, Ek Thi Daayan, and more.

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