YuppTV bags IPL 2018 TV, digital rights for Europe, South America, South East Asian countries
MUMBAI: Over the top (OTT) player YuppTV has bagged exclusive digital and television media rights for Indian Premier League (IPL) 2018 for Europe, South America, South East Asian countries, and non-exclusive rights for Australia.
Scheduled to take place from 7 April to 27 May 2018, the IPL is the biggest and most eagerly awaited cricketing extravaganza in a decade of IPL history, will witness eight teams playing this season including Chennai Super Kings and Rajasthan Royals that are back in action after serving two years of suspension.
Star India is the exclusive global media rights owner of IPL till 2022.
Commenting on the announcement, YuppTV founder and CEO Uday Reddy said,“By bagging the exclusive digital media rights for the IPL 2018, we are enabling live, on-the-go access to the cricket tournament for our users. Our endeavor is to provide them with seamless, real-time access to all the matches and allow our viewers from across different geographical boundaries to watch their favorite teams in action on their preferred device!”
Cricket lovers in Europe, South America, South East Asian countries and Australia can catch all the action from the Vivo-IPL 2018 on yupptv.com or via the YuppTV app on their smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones, and tablets.