YuppTV bags Asia Cup digital rights for Australia, NZ, Continental Europe

MUMBAI: Over the top (OTT) platform YuppTV has bagged the exclusive digital rights for Asia Cup 2018 in Australia, New Zealand, and all countries under Continental Europe.

The tournament which kicked off on 15 September will run through till 28 September. It features India, Pakistan, Sri Lanka, Afghanistan, Bangladesh and the winner of Asian Cricket Council qualifier.

YuppTV founder and CEO Uday Reddy said, “We are excited to be hosting the Asia Cup 2018 on our YuppTV platform. Cricket, as a sport, has enjoyed a religious following amongst the cricket enthusiasts and we are glad to offer them easy access to all the action LIVE, anytime, anywhere at their convenience. We are hopeful that the users will respond positively, getting their dose of the entertainment comfortably on our platform.”

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