YouTube Space launches global campaign #findyourfunny to support women in comedy
MUMBAI: YouTube Space has partnered with WhoHaHa and Elizabeth Banks to empower women around the world through global campaign program Find Your Funny.
The production program is designed to foster female comedic talent and aims to inspire and support female storytellers on YouTube, who use comedy as a platform for opportunity and change. Indian mentors Aahana Kumra (Bollywood Actress – Recent Movie: Lipstick under my Burkha) and Jamie Lever (popular stand-up comedienne and Johnny Lever’s daughter) came together for a fun mentorship session with five female creators – Blush, Slayypoint, Dhwani Bhatt, TheoryandStrings, Heli_Ved who came together for a fun session.
The first leg of the #FindYourFunny series also saw prominent names including Bollywood writer Disha Rindani, theatre/TV and Film Actor Namit Das and Cinematographer/Director Siddharth Vasani bringing in their expertise to help Indian creators ideate, conceptualize and think out-of-the-box.
The program has been launched in Los Angeles, New York, Toronto, Rio, Paris, Berlin, London, Tokyo, and Mumbai. As part of the partnership, WhoHaha and Elizabeth Banks will provide creative consultation and mentorship for creators. Select creators from across YouTube spaces will get a chance to work closely with WhoHaHa and Elizabeth Banks to produce their respective YouTube series pilot. YouTube Space and WhoHaHa will provide these creators production and mentorship resources to ensure these new voices continue to find support and to help ignite their careers in the entertainment industry.
“At WhoHaha we believe it’s not only important but essential for women to have a platform to be able to share their voices and creativity. That’s why we’re excited to be teaming up with YouTube Space on this initiative that’s providing such a ground-breaking opportunity to creators all over the world,” says Banks.
In 2015, YouTube Space launched its first initiative to spotlight creators who catalyze more female-driven content on YouTube for global audiences to enjoy. This year’s program marks a continuation of these efforts tied to one of the most powerful of genres in entertainment: comedy. With the help of professionally designed sets and assistance from trained production crews provided by the team at YouTube Space, YouTube creators will be invited to create epic female-driven comedy videos over a twelve-week period.