Xilam’s ‘Oggy and the Cockroaches’ gets a waxwork at Grévin Museum
MUMBAI: Xilam Animation’s flagship property ‘Oggy and the Cockroaches’ has taken up residence at the Grévin Museum in Paris. Created at Grévin’s workshop, wax works of Oggy and the three pesky cockroaches – Joey and Deedee and Marky – were unveiled at a ceremony and are now open to the public.
This installation follows a raft of brand activity which has been held throughout the year including the opening of the brand’s first escape room in Paris, museum partnerships, exhibitions, a roadshow, street marketing and more.
Xilam Animation CEO Marc du Pontavice said, “It’s been a fantastic year for ‘Oggy and the Cockroaches’ as we’ve celebrated the 20th anniversary with fans of all ages. We’re delighted ‘Oggy and the Cockroaches’ has been chosen as one of just a handful of kids’ brands to set up home in the wonderful Grévin Museum and look forward to seeing families further engage with Oggy in this exciting new way for years to come.”
Now in its seventh season, ‘Oggy and the Cockroaches’ reaches 600 million households in 190 countries through global deals with Netflix and Amazon Prime Video, along with a robust line up of local broadcast partners. The property the company claims has a strong global presence on YouTube with 7+ million subscribers and 200 million views achieved every month.