Xiaomi India recognises Voot, SonyLiv, Zee5 in its first PatchWall Binge Awards
MUMBAI: Indian smartphone and smart TV brand Xiaomi today announced its first PatchWall Binge Awards 2018. Rolling out a number of exciting categories, the new award initiative explores a rich variety of content offered on Mi TVs’ PatchWall, and highlights some of the most loved movies, shows and music videos by Indian viewers in the year 2018.
The PatchWall Binge Awards showcase 13 different categories such as the most popular Bollywood film, Popular International Film, popular TV Show in Hindi, popular Reality TV Series, Most Trending Content in 2018 and many more. These new awards also analyse and shed light upon content consumption patterns of Indian consumers on Mi TVs’ PatchWall, and what deeply connects with them.
The PatchWall Binge Awards were conducted from 15-23 December 2018, which included a combination of PatchWall content consumption analysis from over a million Mi TVs, and voting polls across the brand’s social media platforms, Mi community, as well as on PatchWall wherein votes were casted by Mi Fans and viewers for their favourite series, movies and music.
Furthermore, the brand aims to recognise the efforts of its content partners whose platforms feature the most popular content in the award categories. Following are the award winners of PatchWall Binge Awards 2018:
Xiaomi’s Patchwall powered Mi TVs offer 700,000+ hours of content across a library of Video-On-Demand providers. PatchWall is Xiaomi’s own interface specially designed for India, bringing together more than 14 different content partners, both local and global, Some of the top content partners are Hotstar, Eros Now, Hungama Play, SonyLIV, Voot, ALT Balaji and Sun NXT.