X1 Racing League, FMSCI ink commercial rights deal

MUMBAI: X1 or Xtreme1 Racing League, the world’s first city-based professional motorsport league promoted by Indian racers Aditya Patel and Armaan Ebrahim, has entered into a long-term exclusive commercial rights partnership with Federation of Motor Sports Clubs of India (FMSCI) for city-based 4W racing events and/or competitions in the league format.

The partnership grants exclusive rights including sponsorship, broadcasting, advertising, intellectual property, franchising and new league rights to X1.

The partnership which was signed recently is a huge boost for the league proposed to start in a year and ensures operational sustainability, long-term financial stability, and high ROI for the league and all its stakeholders including investors, team owners, broadcasters and sponsors.

Leading global sports and entertainment agency Wasserman has been mandated to strategise and establish the league structure, lead media rights sales and assist X1 Racing with monetising the commercial rights.

Wasserman Media Group was listed as the second most valuable sports agency in the world by Forbes in 2018, works with sports and entertainment properties to develop and execute corporate sponsorship strategies and has negotiated multi-billion dollar worth of media rights.

X1 Racing League, which was announced earlier this year will feature 8 teams consisting of 4 drivers, including 1 international male and 1 international female driver, with a mix of venues, both racetracks and street circuits. The league will also launch several ancillary properties under the X1 brand including esports simulators, remote-controlled races and alternative racing events, which will run for 6 months in a year.

This deal enables X1 Racing League, which has already garnered significant traction due to its core USP of gender neutrality and unique racing formats, to invest in long-term R&D and infrastructure, and promote and develop motorsports by creating a commercially-viable sports media property and platform to nurture emerging young talent in India.

FMSCI general secretary Rajan Syal said, “This is another important milestone in motorsports, not just in India, but globally. We wish X1 Racing all the success. We are bullish about what the young entrepreneurs of X1 have in-store, and their intent to provide equal opportunities and empower women in racing shows the maturity of their vision, which the FMSCI is happy to endorse.”

Wasserman Media Group SVP properties Tag Garson said, “Wasserman and X1 are a great match and we look forward to working together, along with the FMSCI. We are confident that our experience in media rights sales and monetising commercial rights will aid X1 in its long-term strategies for the business of motorsports, and we are excited to see what sort of value this journey brings to all stakeholders.”

X1 Racing founder Aditya Patel said, “The dynamism of FMSCI and its member clubs have enabled the growth of motorsports in India over several decades, and we are very proud today having signed this landmark agreement. We thank the FMSCI for their support of the league and backing our vision.”

X1 Racing founder Armaan Ebrahim added, “We had extensively scouted for the right partner to manage the commercial rights, both from India and overseas, and felt that Wasserman would be the best suited to help us become a household name in motorsports. We are excited to start the league in 2019 and make India a global motorsports destination and create a platform for the future superstars in motorsports.”

Races of the league will take place on Saturdays and Sundays on four consecutive weekends in October-November 2019. Each race will be of 45 minutes duration and there will be three races per day, with innovative race formats, and a total of 24 races over 4 race weekends.

Noida’s Buddh International and the MMRT in Chennai are the obvious candidates for the track venues and the street races will be held in Hyderabad, Bangalore, Chandigarh, and Mumbai, like the layout of the Monaco and Singapore F1 races.

The League aims to bring racing to the people through city races and promote responsible driving and road safety, along with a huge drive on women empowerment by making it compulsory for a one-woman driver in each team. The league has already submitted the circuit layouts to the international governing body for approvals, indicating its intent to ensure compliance to safety procedures and regulations.

Besides the four weeks of the main league, the X1 Racing League will run a year-long domestic season of over 20 races with the Indian drivers and the “patron’s seat”, scoring points for the team throughout the year. Patron’s seat equips team owners to race for their team or appoint someone to race on their behalf.

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