Wynk Music claims numero uno position in Oct in terms of daily active users
MUMBAI: Telecom operator Bharti Airtel today said that Wynk Music is now the number 1 music streaming app in India in terms of Daily Active Users (DAUs) based on App Annie for October. The performance metric underlines the massive user preference for Wynk Music when it comes to consuming music on smartphones.
Bharti Airtel chief product officer Adarsh Nair said, “The team is focused on building the most personalised music experience for our customers. Wynk’s deep catalogue of songs combined with a holistic understanding of our customer’s preferences allows us to build an incredible product. And Airtel users get a free subscription to millions of songs in Wynk through the Thanks program.”
While Bollywood and International music continue to be the biggest categories on Wynk Music, it is Indian regional music that is witnessing the fastest growth. Overall, there has been a 75% surge in the number of users streaming regional music.
With increasing smartphone adoption in Tier 2 and 3 towns and rural areas, the demand for regional language songs and local artists is seeing massive surge. More and more users in these markets are getting online for entertainment and discovering music on apps vs pirated music loaded on their devices.
Wynk offers music in 14 Indian languages and regional songs now account for 26% of the overall three billion plus monthly streams on the app. Songs in Oriya, Gujarati, Assamese, Marathi, Telugu, and Bhojpuri have seen 150%+ growth and are also popular outside the home states as well. Interestingly, Bhojpuri music is also seeing strong uptake amongst urban youth in metros like Delhi.
“Regional content is clearly the new HERO as more users come online and look for content that is relevant to them. We aim to invest disproportionately for further expanding our regional content library and work with local artists to bring them to the online world of music,” added Nair.