WPP, Kantar launch latest global cross-industry initiative in India

MUMBAI: WPP and Kantar announced the launch of their latest global cross-industry initiative – Institute for Real Growth (IRG) in India. IRG is the first program of its kind to help CEOs, CMOs, and other senior business leaders to drive more effective growth strategies.

the not-for-profit, independent Institute, co-founded by WPP along with Facebook, Google, Kantar, LinkedIn, the NYU School of Professional Studies (NYUSPS), Saïd Business School at the University of Oxford, Spencer Stuart and Mobile Marketing Association (MMA) aims to help organizations focus on sustained, long-term “real growth” by equipping leaders with best practice approaches to their strategy, structure, capability, and leadership.

The IRG was launched in India at an event titled ‘Real Growth Summit’ held recently in Gurgaon and attended by numerous top leaders from major corporates. The IRG study; which differentiates growth Overperformers from Underperformers, undertaken by the institute across 73 countries was unveiled by Marc de Swaan Arons, Co-Founder, Institute for Real Growth at the event. The findings from India are based on an online quantitative study conducted among 600 business professionals based in big metros, preceded by in-depth vision interviews with over 30 CEOs to understand their viewpoint on growth and ways to drive it.

At the Institute for Real Growth’s first event hosted by WPP and Kantar in Gurugram, WPP country manager India CVL Srinivas said, “The study highlights that the definition of growth is very subjective in India. This reality makes it critical for businesses to identify what will drive real growth for their business. IRG has been founded for this very reason – to help organisations achieve sustained long-term growth by enabling its leaders with proven approaches which are based on knowledge, innovative thinking and peer to peer coaching and partnership.”

Kantar CEO – South Asia, Insights Division Preeti Reddy said, “Growth is hard and is becoming even harder. Companies are realising that the old formulas no longer guarantee growth and that growth itself is becoming episodic. They need to develop an architecture for ‘real growth’ and approaches that will deliver sustained all-round growth. We are delighted to collaborate with the IRG program and inspire clients and our leaders to embrace these new approaches to meet the challenges of growth.”

co-founder of the Institute for Real Growth Marc de Swaan Arons said, “Together with my co-founder Frank van den Driest, we have expanded on WPP’s global growth study to create an industry-wide program that is focused on helping senior leaders make better business decisions and steer their organisations on the growth journey. IRG is the only platform where growth leaders can learn from world-class Overperformers and topic experts and collaborate with peers to solve their specific business growth challenges.”

Participants in the program benefit from a curriculum approved by the IRG Founder Advisory Board and will receive an NYU School of Professional Studies Certificate of Completion in Real Growth Leadership. The program comprises a series of workshops that provide close collaboration with peers, the latest in-depth research, world-class case studies, expert speaker insight, and individual coaching, personalized to each attendee’s leadership and organisational business growth needs.

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