Wizcraft, Colors renew association for 19th edition of IIFA Awards
MUMBAI: Wizcraft International and Hindi GEC Colors have renewed their association for the 19th Edition of NEXA IIFA Awards Styled by Myntra, to be held at the reputed Siam Niramit Theatre in Bangkokon 22nd and 24th June.
For the fourth consecutive year, the IIFAs will be broadcast on Colors with a stunning line-up of star-studded programming comprising of flashback episodes, IIFA Buzz, IIFA Rocks and the NEXA IIFA Awards. For the digital savvy viewers, the same will be available on India’s leading video-on-demand platform, Voot, from the house of Viacom18.
Wizcraft International co-founder and director Sabbas Joseph said, “The IIFAs travel the world bringing people and cultures closer together. We are delighted to be returning to Bangkok after a decade to once again create an Indian celebration. With this year’s star-studded line-up we would also bring alive nostalgia with Rekhaji’s performance in an event brimming with youthfulness. Indian movie fans are in for a treat like never before.”
Viacom18 COO Raj Nayak said, “We are delighted to enter the fourth consecutive year of partnership with IIFA. Together, we have taken the magic of IIFA to the global audience year on year. In this edition, with the partnership extending to Viacom18’s digital platform, Voot, we are certain that we will open new vistas and challenge all boundaries. As Indian cinema continues to set new benchmarks, IIFA and Colors will go on to celebrate the power of a story well told and bring to the television viewers world-class content that will brighten their lives. Viewers can look forward to the IIFA experience in their homes this July.”
The principal partners for the 19th IIFA: Title Sponsor of IIFA Awards NEXA, Styled by Myntra; Cause PartnerWoosh Washing expert campaigning about Equality at home; Official Host Destination PartnerTourism Authority of Thailand, Official Hotel PartnerMarriott Marquis Hotel, Host VenueSiam Niramit.
Other key partners of IIFA 2018 include Associate Sponsor QNET, Brand Partner Ease My Trip, Official Travel & Hospitality Management PartnerWedniksha; Airport Hospitality PartnerPranaam GVK Guest Services; Official Hair & Makeup PartnerNabila’s Salon; Official Time PartnerCraig Shelly.
Kicking off the celebrations, IIFA Rocks 2018 will feature a musical extravaganza by acclaimed Bollywood music director-singer Pritam Chakraborty along with talented singers likeSreerama Chandra, Amit Mishra, Shalmali Kholgade, Antara Mitra, Nakash Aziz and Nikitha. Adding to the excitement, IIFA Rocks 2018would feature stunning performances by Bollywood divas Sonu Ke Titu ki Sweety Nushrat Bharucha and Vaani Kapoor.
The grand finale of the19th Edition of NEXA IIFA Awards will witness mesmerizing performances by Bollywood megastars Ranbir Kapoor, Shahid Kapoor, Varun Dhawan, Arjun Kapoor, Bobby Deol, Shraddha Kapoor, Kriti Sanon, and Lulia Vantur. With the excitement growing across the world, the legendary actor Rekha is sure to leave audiences spellbound with her ethereal performance at the grandiose event.
Furthermore, IIFA has proudly partnered with Woosh Washing Expert, to support the cause of equality at home – ‘Barabari Ghar Se Shuru’. This partnership provides a platform to contribute and raise awareness for Women Empowerment and Gender Equality.
Recognizing his immense contribution to Indian cinema, last fortnight the IIFA Advisory Board announced that the venerated actor, Anupam Kher will be honored with theprestigious‘IIFA Award for Outstanding Achievement in Indian Cinema’ at IIFA Awards 2018.
Additionally, as part of its commitment to preserving cinema heritage, this year IIFA Foundation will be collaborating with OSIANs auction house,India’s foremost Arts and cultural Institution & Auction House, to showcase vintage cinema memorabilia at an exhibition event which will be held at the Bangkok Marriott Marquis, Queens Park hotel from June 21stto June 23rd. A glimpse of the memorabilia was displayed at the press conference.