Will pass on the benefits of broadcaster promotional schemes to end consumer: AIDCF

MUMBAI: All India Digital Cable Federation (AIDCF) has said that it will pass on the benefits of promotional schemes launched broadcasters to the end consumers.

Broadcasters like Star India, Sony Pictures Networks India, ZEEL and Viacom18 have reduced the a-la-carte price of their premier channels to Rs 12 as part of festive promotional offerings.

“AIDCF hopes that such promotional schemes from broadcasters will continue and we from AIDCF commit that we will ensure all such benefits are passed to the consumers. We also hope that new consumer offers will come which will help in boosting consumption,” the federation said in a statement.

AIDCF said that its members are committed to deliver superior value to consumers. Already, voluntarily AIDCF has announced its members will include 150 SD channels instead of 100 SD channels for those subscribers who renew on or before the due date.

The decision by AIDCF members resulted in savings of Rs 40 in NCF charges for cable TV customers. AIDCF said it is looking forward to similar consumer-friendly steps from its broadcaster partners.

“We thank TRAI for the relentless pursuit to empower TV consumers and give consumers the power of choice. To follow the spirit of NTO, cable operators enabled true customer choice by providing each customer choice to select any combination. Today, millions of unique plans are provided by cable operators despite all technical challenges. This is true consumer choice and level of customization is unmatched by any industry in India,” AIDCF president SN Sharma said in a press conference.

AIDCF also thanked its LCO partners for continuing to service customers for the past 25 years. “Our operator partners have always upheld the consumer service and successfully seen so many transitions- right from the analogue era to digitization to post NTO world today. We intend to keep this partnership going strong for the future. LCO community has been working very hard in helping implement the new NTO and enabling the consumer to choose channels as per her wish.”

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