Voot ups the ante for ‘Bigg Boss’ with a slew of exclusive digital content
MUMBAI: Video streaming platform Voot is all set to make Colors’ reality show ‘Bigg Boss’ bigger and better. The platform will offer digital exclusive content slate around the show. The content slate will see over 3500 exclusive content stacks across Bigg Boss being created providing an augmented viewing experience for the Voot user.
There will be a mix of unseen content, new magazine shows, newer interactivity formats where they can stay connected with the show 24×7. Fans can now stream several exclusive show extensions like ‘Unseen Undekha’, ‘Cutless’, ‘Bigg Buzz’ and the all-new ‘Voot Night Live’ along with full episodes of the show while also voting for their favourite contestants.
Voot will present weekend fun with ‘Bigg Buzz’ featuring playful moments like ‘Misheard Conversations’, ‘Interview That Wasn’t’, ‘BB Buzz-er’ and ‘Family’s Take’, capturing every detailed insight on the show. Further upping the entertainment quotient will be ‘Voot Night Live – Bigg Boss Edition’ a show that will be streamed live from the sets immediately post the episode on Colors.
In addition, there will be interactive formats like voting, ‘Video Vichar’, ‘Voot Chugli Booth’, ‘pulse meter’ and others that will them to be a part of their favourite show. The slate has also received significant patronage from a slew of advertisers, who have joined the chorus of Bigg Boss on Voot through partnering across various content around content properties.
The current edition of Bigg Boss on Voot has digital sponsors ranging from online platforms like Ace2Three, Swiggy, Flipkart and Revv Cars, to varied advertisers across categories like beverage (DSP Black), packaged food (Doritos) and QSR (KFC), helping drive engagement and build resonance and reach for each of these brands.
Voot Head AVoD Business Akash Banerji said, “‘BB’ over the multiple seasons has managed to create a massive fandom in this country and the fans wait for the new season with bated breath. This year’s edition on Voot is an extravaganza for the asli fans with a slew of exclusive content clips, new magazine shows, unique interactivity formats all with the aim to drive satiate their appetite. The 100-day festival on Voot is equally compelling for advertisers and brands across categories as the show on the platform will see a massive scale and exponential increase in watch time.
“Partnering with Colors, this heady mix of crazy fans, exciting brands & new-age advertisers on the back of unique and exclusive offerings around the show is going to make Bigg boss bigger than any other entertainment property in India. Our exclusive fan-anthem around ‘alsi fans’ created by Orchard encapsulates this unbelievable spirit around the show for the next 100 days.”