Vodafone Idea inks strategic content partnership with ZEE5
MUMBAI: Telecom operator Vodafone Idea has entered into a strategic partnership with Zee Entertainment Enterprises Limited’s (ZEEL) over the top (OTT) platform ZEE5. Under the strategic partnership, the content portfolio of ZEE5 will be available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app.
Customers of Vodafone Idea can now enjoy the entire content catalogue of ZEE5 thereby providing a seamless viewing experience via multiple devices. The association between the two industry leaders will help create a beneficial ecosystem for viewers that will drive the growth of video viewing in smaller cities and towns in times to come. The content of ZEE5 can be accessed by customers through Vodafone Play or idea Movies & TV app.
The ZEE5 content is available across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi across genres like Kids content, Cineplays, Live TV and Health and Lifestyle content. The highlight of the partnership are the two exclusive linear digital channels including Zee Theatre – premium theatre content to be available on Vodafone Play and Idea Movies & TV app
Commenting on the partnership, Vodafone Idea Operations Director – Marketing Avneesh Khosla said, “Our customers are constantly seeking rich and diverse content options and we aim to provide enriched entertainment to our customers by offering high-quality content on Vodafone Play and Idea Movies & TV. We are happy to partner with ZEE5 and bring their library of content to our customers. Our insights on customer preferences, salience, and relevance along with ZEE’s deep understanding of the Indian content viewership habits are being brought together through this partnership. We are happy to offer the entire catalogue of ZEE5 along with 2 exclusive channels to our customers as an introductory offer.”
Speaking about the association, ZEE5 India CEO Tarun Katial said, “ZEE5 and Vodafone Idea lend themselves to a complementary partnership. Having established ourselves as the fastest growing OTT platform in India with the largest repertoire of content, we have attracted subscribers across geographies and demographics. We have an ambitious growth plan charted out for us and through this partnership with Vodafone Idea, India’s largest telecom company, we will leverage synergies between the brands and further bolster our presence across the country.”
As of December 2018, ZEE5 has 56.3 million monthly active users, who spend an average of 31 minutes on the platform per day.