VMate collaborates with Star Plus’ ‘Nach Baliye’

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MUMBAI: VMate, a UGC short video app, has partnered with Star Plus’s ‘Nach Baliye’ to co-present the dance reality show. ‘Nach Baliye’ is in its ninth season. On VMate users shoot 15 seconds videos on the app, earn rewards and money and connect with similar interest creators. The collaboration with VMate is till the Grand Finale on 3rd November.

Through VMate, fans now have a platform to reward their favorite Jodi (dancing couple) and earn reward money of up to Rs. 1 crore for themselves under the Nach Baliye Lakhpati campaign. The campaign is running on the app until 2nd November. Shraddha Arya-Alam Singh, Urvashi Dholakia – Anuj Sachdev, Prince Narula-Yuvika Chaudhary, Shantanu-Nityami, Anita-Rohit, Madhurima-Vishal, Ali Goni-Natasha, and the host Manish Paul have their accounts on the VMate app and shoot their videos on it each week. Couples have posted videos of themselves practicing their dance acts, having fun behind the scenes, behind the camera gossip, etc.

As part of the promotion, three creative ads have been shot by the celebrity jodis and Manish Paul to invite users to join the Nach Baliye Lakhpati campaign on VMate. Fans can like their videos and reward them Nach Baliye gifts through the campaign on the app till 2 November. The top three jodis with the maximum number of rewards as virtual gifts on the Leaderboard stand to win cash prizes of Rs. 50 lakhs, Rs. 30 lakhs and Rs. 20 lakhs respectively! However, there’s a twist! These cash prizes will be distributed amongst the top 3 jodis’ fans who rewarded their favorite jodis with virtual gifts and helped them reach the top 3 positions on the Leaderboard.

VMate is also gifting the new OnePlus 7T mobile phones to 10 lucky VMate users each week as part of the co-promotion! 4 lucky winners will also get a chance to meet the winning celeb jodi on the show in the last episode of the program.

VMate associate director Nisha Pokhriyal said, “We are very excited about our association with Nach Baliye. Dance videos are one of the highest viewed amongst all the categories on VMate with hundreds of dance videos being shot every day by users. Association with Nach Baliye will give our users an exclusive chance to view behind the scenes content of the popular show. VMate users also have a chance to win up to Rs 1 crore as part of this co-promotion activity.”


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