vivo collaborates with Inside Edge S2 for its upcoming V17 smartphone

MUMBAI: Smartphone brand vivo has collaborated with the upcoming season of the 2018 International Emmy nominated Amazon Original Series Inside Edge, for its soon-to-be-launched smartphone in the V series segment – the all-new V17.

As part of the association, the cast of the Inside Edge Season 2 will be seen in an unboxing video like no other, presenting a new avatar of arch-rivals – Mumbai Mavericks and Haryana Hurricanes. Viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in Inside Edge Season 2 get revealed.

Talking about the collaboration, Vivo India Director – Brand Strategy Nipun Marya said, “We are excited about our association with Amazon Prime Video for the 2nd season of the Amazon Original Series Inside Edge. Season 1 of the show received great reviews from critics and audiences around the country. The concept of the show is very exciting and brings high quality, engaging drama with the backdrop of the sport India loves – Cricket. We, at vivo, are constantly looking for innovative ways to connect with our consumers and creating new and effective marketing platforms that will engage our audiences across the country. Our association with the Amazon Original Series Inside Edge for the launch of the all-new V17 is a perfect example of this.”

Expressing delight on the collaboration, Amazon Prime Video India Director and Country GM Gaurav Gandhi said, “India is a mobile-first country and a large number of our customers enjoy consuming entertainment on Amazon Prime Video on their smartphones. As we raise the bar in the entertainment space by creating world-class original shows like Inside Edge, we also continuously look at innovative and engaging ways to market this content to our customers – and our association with vivo, one of India’s most trusted mobile phone brands, for the latest season of our International Emmy nominated Amazon Original Series Inside Edge, is a great example of that.”

vivo has carved a niche for itself with path-breaking innovation and product enhancements in the Indian smartphone market. Its V- series is widely known for its camera upgrades which offered customers the ultimate photography experience. The upcoming V17 will also be equipped with iView display and Super Night camera. Buoyed with its success in the smartphone market in India, vivo will end the year 2019 with another innovative offering in the V-series segment– V17. The smartphone is scheduled to be launched in December.

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