Viu inks content collaboration deal with Discovery
MUMBAI: Viu, a pan-regional OTT video service from PCCW Media Group, has entered into a content collaboration deal with Discovery Networks Asia Pacific, bringing Discovery‘s real-life entertainment to the expanding digital audiences in Southeast Asia via Viu.
Viu chief executive officer Janice Lee said, “Having firmly established a highly engaged user base in the past few years, our collaboration with Discovery marks a further step in the continual expansion of our offerings to enrich the content experience for our viewers through international and regional collaborations as well as through the development of Viu Original. With Discovery we see the opportunity to offer top-quality factual and lifestyle entertainment, including travel, lifestyle, and living, that resonates with a broad spectrum of our audience on the Viu platform.”
Viu-ers will now have access to top-rated content from the vast library of Discovery Networks Asia Pacific channels on an on-demand basis, including Discovery, Discovery Asia, Animal Planet, Food Network, TLC, and HGTV.
The content will be available in six markets, including Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand. On top of that, Viu-ers will also have access to Asian Food Network content. The content will carry English, Bahasa Melayu, Bahasa Indonesia, Traditional Chinese, and Thai subtitles per as-available basis.
Discovery Networks Asia Pacific Vice President and General Manager for Southeast Asia Anna Pak added, “We are excited to partner with Viu and expand the reach of our brands to digital audiences. With its large and growing fanbase, Viu is an obvious partner as a leading OTT platform in APAC and our partnership will bring new business opportunities to Discovery. Our earlier collaboration with Viu on No Sleep No FOMO provided us with a deeper understanding of Viu’s expanding user base across the region and the high-quality service it provides. This is particularly important to us as a premium brand and our efforts to offer our modernized Asian Food Network content to a broader audience.”