Viu forays into Tamil market with localised content

MUMBAI: Video streaming service Viu has expanded its footprint in India by launching in the Tamil market with localised content which includes originals, short films, Korean dramas and curated content.

Viu has launched four new Tamil premium Originals, award-winning Tamil short films from makers like Manikandan and Venkat Prabhu among others, Korean dramas and a curated set of Tamil movies.

Tamil is the third language market for Viu Hindi and Telugu. It has brought out originals such as Love Lust Confusion, Kaushiki, It Happened in Hong Kong, Pilla and Pelli Gola 1 and 2 in the two languages.

Viu has partnered with several leading players of the Tamil content industry namely AP International Films, Sameer Bharat Ram (Super Talkies), Trendaloud, Nandhini JS, and noted YouTube content producers Black Sheep and Fully Filmi.

Speaking on Viu’s foray in the Tamil market, Vuclip President & COO Arun Prakash said, “The youth of Tamil Nadu are unique. They have a perfect balance of modern unbiased outlook and deep-rooted culture and values. They have a unique liking for great stories told with local style and taste. We are here to offer them exactly that through our compelling curated content and fresh Viu Tamil Originals. We are deeply committed to investing in this market to develop the content industry and talent pool to serve the Tamil audience.”

New Tamil Viu Originals

Kalyanamum Kadhandhu Pogum: Produced by Viu & Nalan Kumarasamy, Sameer Bharat Ram, and Sateesh Swaminathan

This Original tells ten contemporary tales of marriage that are based in different parts of Tamil Nadu. These ten tales bring to life various characters with diverse age groups, economic backgrounds, and locations. What unifies them is the characters’ desperation to get married for their own reasons. With a satirical approach, each story is bound to make you and leave you wondering about the institution of marriage.

Madras Mansion: A Viu & Super Talkies production

Set against the backdrop of an old mansion in Royapettah, this hub houses people from different walks of life. What they have in common are grand dreams. Take a tour of this unusual sanctuary that is home to an aspiring director, a meme creator, a marketing executive, real estate brokers and many such characters.

Door No. 403: A Viu & Trendloud production

An actor who gains success post his first movie is presented with ten questions. Each question gets to the heart of the interesting incidents that led to his success. Door No. 403 is the gateway to a collection of eccentric friends living together and exhilarating events that will have you laughing.

Nila Nila Nila Odi Vaa: A Viu & Make Believe production

From the maker of ‘Thiru Thiru Thuru Thuru.’ comes a new age tale of a tattoo artist Om, whose life takes a strange turn after realizing that his college crush Nila, has turned into a deadly vampire. This is a twisted vampire-based rom-com that follows the misadventures of this unlikely couple who fall in love despite all odds.

Short Films

Masha Allah… Ganesha

Directed by ace renowned film director, Venkat Prabhu, the film addresses the issue of Hindu-Muslim riots in Mumbai with an interesting twist. A Muslim woman and her children, who have lived peacefully for years alongside Hindus, suddenly find themselves in the thick of riots triggered for political reasons. To escape the violence, they unknowingly seek refuge in a building which turns out to be the sanctum sanctorum of a Hindu temple. This film which delivers a strong message on religious and communal harmony will be exclusively available on Viu.

The Wind

Critically acclaimed and award-winning short film at the Canadian Tamil Film Festival, The Wind was directed by national award filmmaker M Manikandan. The film portrays a day in the life of a policeman, who is posted in a forsaken place to watch the dead body of a person who committed suicide. As he waits for backup to arrive, a strange camaraderie develops between the policeman and the dead person, bridging the gap between the past and present, life and death. This short film featuring Vijay Sethupathi will be exclusively available on Viu.

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