Viu, Colors Marathi to simulcast talk show ‘No. 1 Yaari with Swwapnil’
MUMBAI: Over the top (OTT) platform Viu India is launching a Marathi talk show with actor Swwapnil Joshi titled ‘No. 1 Yaari with Swwapnil’. The show will also simulcast on Marathi GEC Colors Marathi.
Viu and Colors Marathi will simulcast the one-hour show starting 18 February every Sunday at 6 pm.
McDowell’s Soda, which is co-producing the show, is the presenting sponsor of the show. The show has been produced in association with Mindshare, Motion Content Group & Group M.
The show has been produced by Zimbo Entertainment and directed by Sachin Pilgaonkar.
The Marathi show is an offshoot of Viu’s original chat show ‘No 1 Yaari’ anchored by Telugu superstar Rana Daggubati. The show features promising and well-known stars from Tollywood.
The show brings together for the first time as guests, Marathi stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments & play interesting games with Swwapnil, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better.
Commenting the new show, Diageo India EVP & portfolio head marketing Amarpreet Singh said, “Curating a show that is all about Yaari by joining hands with people who matter, was always on our agenda. With this show, No. 1 Yaari with Swwapnil we are excited to co-produce a show that brings you closer to such stories of brotherhood between renowned artists which is something audiences would look up to.”
Elaborating on the show, Viu India head of monetisation & distribution Sameer Gogate said, “With an endeavor to show premium content, we at Viu are extensively establishing content franchises that will appeal to the millennials nationwide. The franchise ‘No. 1 Yaari’ is one such exciting addition to our original content library that brings fans in touch with the personal life of popular celebrities from the Marathi film industry. We are glad to extend our long-standing partnership with Group M and Marathi stalwarts Mr. Pilgaonkar along with star of the Marathi cinema Swwapnil Joshi as we expand the franchise into multiple regional languages.”
GroupM, India Head – Motion Content Group Ashwin Padmanabhan said, “With No 1 Yaari with Swwapnil we are proud to extend our extremely successful show to newer markets. At Motion Content Group, our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest into the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”
Mindshare Content Plus Head Devendra Deshpande added, “Following the tremendous success that No.1 Yaari previously enjoyed, we expect the latest edition of the show to be an equally grand celebration of brotherhood and friendship. No. 1 Yaari pays homage to the beautiful bonds built in the entertainment industry, keeping with our constant endeavour to offer unique shows and programs spanning a variety of novel areas and subjects. For us, this has been exciting and we are elated to be able to deliver such enriching branded content to Indian viewers once again. This is a step toward creating even more unique experiences for viewers all over the country.”
“No. 1 Yaari is a first of its kind entertaining show curated for the viewers that will help celebrate the spirit of brotherhood and friendship. It is also special because Sachin Pilgaonkar, who is a father figure to me and our also a very dear friend of mine, is directing the show. I value friendship since it has been one strong support pillar in my personal journey. As much as the stars are public figures, they have a side that is still private and under wraps and my job will be to help them open-up. I would love them to share how their friendships have shaped them as individuals as well as have the fans privy to some unrevealed fun and friendly moments from their lives,” said Swwapnil Joshi, Actor & Anchor of the No.1 Yaari Show
“We are excited to be putting together this show with McDowell’s No.1 Soda and Mindshare. Friendship is something that I have always valued in life and it is because of the bonds that I made that I have reached where I am today. I have known Swwapnil for a long time and we share a very close bond with each other, making it very comfortable for everyone. Producing a show that revolves around the fun and friendly side of the stars is exciting not only for us but for the audience too. We cannot wait for everyone to see what’s in store,” said Sachin Pilgaonkar.